Okay, real talk time - being a naturalista boss chic can be tiring as hell but oh so worth it! Figuring out the how-to is crazy though, am I right?!
It's true. A lot of startup company founders or small to medium-sized business owners decide that the need to put a proper face (or at least a washed face!) forward is less than a priority when working towards realising the realities of a business, particularly with a constantly-evolving business model.